Gamifying Cander's Recruitment Performance across their UAE and Ukraine Teams.

Cander, a leading recruitment firm headquartered in Dubai, has launched the Cander Performance League (CPL) to energise team performance and foster a culture of execution across its fast-paced operations. Built on the tech and IP of Leaguestar, CPL is transforming how recruitment teams engage with KPIs and each other.

Partnering with The Gamifier Group, Cander uses Leaguestar to bring structure, visibility, and excitement to performance tracking. In a competitive industry where responsiveness and precision are critical, CPL introduces a gamified framework that makes performance metrics engaging and actionable.

Leaguestar provides weekly and seasonal insights into recruiter activity, turning KPIs such as candidate placements, client engagement, and pipeline velocity into dynamic league formats. Recruiters compete individually and in teams, with scoring tailored to their roles and targets.

The platform’s sleek, sport-inspired interface fosters a vibrant, competitive atmosphere. Leaderboards, match fixtures, and performance breakdowns are displayed in a visually dynamic format that encourages conversation, camaraderie, and cross-team collaboration. Even non-participants find themselves drawn into the league’s momentum, contributing to a shared sense of purpose and performance pride.

With seamless integration into Cander’s CRM, Loxo, real-time data powers dynamic league competitions accessible via Cander’s dedicated Leaguestar app and web portal. This live ecosystem is further amplified by ESPN-style LeagueStream dashboards.

Since its introduction, Cander has achieved a marked uplift in CRM adherence, reaching up to 99% in some teams, underscoring the tangible impact of gamified engagement on operational discipline and performance consistency.

By aligning execution with engagement, the Cander Performance League unifies recruitment teams across the UAE and Ukraine around shared goals, boosts operational outcomes, and reinforces Cander’s commitment to excellence in talent delivery for its clients.

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